This is a playful packaging concept for a pineapple flavoured gin by ‘Black Penguin’. A suitable typeface and illustration are paired with symmetry and clean, uncluttered visuals to merge the pineapple flavour with a penguin mascot.
The concept was intended to expand into a series, with different penguin characters representing additional flavours.
This was created in response to the yearly ‘Black Penguin Gin’ brief of ‘Bunker Creative’.